

If you’ve been in the mortgage industry long enough, you’ve probably heard it all:
“Become a broker for more freedom!”
“Start your own mortgage company and keep all the money!”
“Leave retail—brokers never look back!”
Sounds good, right?
But here’s the truth almost no one says out loud:
Opening a mortgage company is simple… but it is not easy.
And if you're jumping into ownership because you think it’s fast, passive money?
You’re going to be disappointed—fast.
As someone who has opened multiple brokerages and spent 20 years in this industry, I’m here to give you the raw, unfiltered truth about whether owning a mortgage company is really worth it, what it actually takes, and—most importantly—whether you’re truly ready for the leadership role it demands.
Let’s dive in.
Before you file a single application with your state, you need clarity.
Real clarity.
Most loan officers say they want to open a brokerage because:
“I want to make more money.”
“I’m tired of splits.”
“I want flexibility.”
“I want control.”
But here’s the real talk:
If your #1 reason is “to make more money,” you’re missing the point.
You do not need to own a company to increase your income.
There are plenty of brokerages and platforms where you can earn more without putting your name—and liability—on every single file.
Ownership isn’t about income.
Ownership is about control.
Control over:
Your brand
Your client experience
Your money
Your decisions
Your long-term wealth
Your future
So ask yourself:
Do you want to be the CEO of your business—or do you just want a bigger check?
These require two very different levels of commitment.
Everyone online talks about the “big broker money.”
But here’s the reality most new owners don't expect:
Why?
Because suddenly you’re responsible for:
Licensing fees
LOS systems
Bookkeeping & accounting
Payroll
Compliance
Marketing
Staff (if you hire early)
When you’re building a business, your income doesn’t go straight to you—it goes into the foundation.
BUT…
Once your systems are running and your pipeline becomes consistent, owners often see:
2× income
3× income
Even up to 5× income
Plus: equity in a sellable business
That’s something a W-2 or 1099 role can never give you.
Yes—100%. Just not in year one.
You’ve seen the Instagram version:
Laptops on the beach, fancy cars, “work from anywhere” vibes.
But let me tell you the part they skip:
When you own a company:
Your name is on every file.
Every LO decision becomes your liability.
You will work weekends.
You will answer calls on vacation.
You will sign documents at your kid’s game.
You will lose sleep over compliance, margins, payroll, and hiring.
That’s the deal.
You’re building something that belongs to you.
Not your branch.
Not your corporate office.
Not your bank.
YOU.
The real freedom comes from building something that lasts.
Not from working less—but from building smarter.
Let me say something that stings:
They think ownership means:
Running operations
Managing payroll
Handling compliance
Closing loans
Recruiting
Onboarding
Doing marketing
Supervising LOs
And still trying to hit personal production goals
That’s not a business.
That’s a breakdown waiting to happen.
The owners who scale—profitably and sustainably—think differently.
Outsource
Automate
Create systems
Hire specialists
Delegate
Build teams
Invest in experts
Stop trying to be a one-person show
And yes—it’s scary to admit you need help.
I had to hire a coach myself.
There were magical moments when everything clicked…
and many moments that absolutely sucked.
And those painful lessons are what led to the creation of Co/LAB Franchise and Broker Concierge—to help loan officers skip years of overwhelm and start with the systems most brokers spend forever trying to build.
Here’s the honest answer:
✔️ Yes—if you’re ready to lead.
✔️ Yes—if you’re ready to put in the work.
✔️ Yes—if you want control, legacy, and long-term wealth.
✔️ Yes—if you’re willing to learn business, not just loans.
But…
✘ No—if you just want bigger splits.
✘ No—if you’re not ready to be uncomfortable.
✘ No—if you hate operations or people management.
Not everyone should open a brokerage.
But every LO deserves the truth before deciding.
If this article opened your eyes, it might be time to take the next step.
You don’t have to guess.
You don’t have to struggle.
You don’t have to do this alone.
My team and I help loan officers:
Understand the requirements
Map the path from LO → Broker → Owner
Set up systems that take years to build
Avoid expensive rookie mistakes
Launch profitably and sustainably
Step into the CEO role confidently
If you’re serious about exploring ownership—or even just want clarity—
Book a free strategy call with us.
We’ll walk you through the exact roadmap from loan officer to successful mortgage broker owner.
Most new brokerages spend $10,000–$25,000 in their first year.
Costs vary by state and include licensing, insurance, systems, payroll, compliance, and marketing.
Not right away. Most owners still originate for 12–24 months. But as you grow, you'll need to transition into CEO responsibilities to scale long-term.
Typically 60–120 days, depending on your state. Filing everything correctly upfront speeds up the process significantly.
Yes—but usually not in the first year.
Long-term, owners can earn 2–5× more than LOs and build equity in their business.
Operations.
Compliance, payroll, hiring, systems, marketing—many LOs underestimate how much work happens behind the scenes.
If you want bigger splits, join a strong brokerage.
If you want control, equity, and legacy—open your own.
Absolutely. Many elite brokers outsource HR, compliance, onboarding, marketing, and more. It’s often the smartest move.
You’re ready if you:
Want control over your brand and money
Are willing to learn business
Aren’t afraid of leading people
Can handle discomfort
Have a long-term vision
We help with:
Licensing and setup
Compliance systems
Operational structure
Hiring & onboarding
Marketing and branding
Leadership development
Full plug-and-play business systems
Our goal is to make mortgage ownership simpler, faster, and more profitable for LOs becoming owners.
Starting a mortgage company is one of the most rewarding moves you can make—but only when you do it for the right reasons.
Ownership is not about a title, an office, or bragging rights.
Ownership is about control.
Ownership is about freedom.
Ownership is about legacy.
If you’re ready to build something that lasts—
something bigger than loans—
then yes, opening your own mortgage company is absolutely worth it.
And we’re here to guide you every step of the way.
Megan Marsh
CEO/ FOUNDER of Co/LAB Broker Concierge
Read Here: How to Start a Mortgage Brokerage While Working as a Loan Officer | Step-by-Step Guide
Dreaming of starting your own mortgage brokerage but worried about losing income as a loan officer? This blog shows you exactly how to build your brokerage while still closing loans — without the risk, overwhelm, or “big leap.”
Read Here: Realtor Partnerships for Loan Officers: How to Build Strong Referral Relationships
If you’re a loan officer looking for steadier referrals, better partnerships, and a pipeline that doesn’t depend on cold leads—this blog is a must-read.
You’ll learn how to attract agents without sounding like every other LO, how to communicate in a way Realtors love, how to stand out with real value, and how to nurture partnerships that can drive predictable monthly revenue.
These are the same strategies that helped Megan close 300+ loans a year—and they still work today.
Need help starting your mortgage business? Our Mortgage Broker Concierge Team is here to assist you!
If you’re curious about how we can help you simplify your operations beyond what our videos offer and want to know how you can make launching or running your brokerage stress-free, the link below explains everything. No fluff, no “exclusive training” gimmicks—just a straightforward way to see how we work with brokers to take backend tasks off their plates. Check it out here: https://colablendingfranchise.com/book-a-discovery-call

If you’ve been in the mortgage industry long enough, you’ve probably heard it all:
“Become a broker for more freedom!”
“Start your own mortgage company and keep all the money!”
“Leave retail—brokers never look back!”
Sounds good, right?
But here’s the truth almost no one says out loud:
Opening a mortgage company is simple… but it is not easy.
And if you're jumping into ownership because you think it’s fast, passive money?
You’re going to be disappointed—fast.
As someone who has opened multiple brokerages and spent 20 years in this industry, I’m here to give you the raw, unfiltered truth about whether owning a mortgage company is really worth it, what it actually takes, and—most importantly—whether you’re truly ready for the leadership role it demands.
Let’s dive in.
Before you file a single application with your state, you need clarity.
Real clarity.
Most loan officers say they want to open a brokerage because:
“I want to make more money.”
“I’m tired of splits.”
“I want flexibility.”
“I want control.”
But here’s the real talk:
If your #1 reason is “to make more money,” you’re missing the point.
You do not need to own a company to increase your income.
There are plenty of brokerages and platforms where you can earn more without putting your name—and liability—on every single file.
Ownership isn’t about income.
Ownership is about control.
Control over:
Your brand
Your client experience
Your money
Your decisions
Your long-term wealth
Your future
So ask yourself:
Do you want to be the CEO of your business—or do you just want a bigger check?
These require two very different levels of commitment.
Everyone online talks about the “big broker money.”
But here’s the reality most new owners don't expect:
Why?
Because suddenly you’re responsible for:
Licensing fees
LOS systems
Bookkeeping & accounting
Payroll
Compliance
Marketing
Staff (if you hire early)
When you’re building a business, your income doesn’t go straight to you—it goes into the foundation.
BUT…
Once your systems are running and your pipeline becomes consistent, owners often see:
2× income
3× income
Even up to 5× income
Plus: equity in a sellable business
That’s something a W-2 or 1099 role can never give you.
Yes—100%. Just not in year one.
You’ve seen the Instagram version:
Laptops on the beach, fancy cars, “work from anywhere” vibes.
But let me tell you the part they skip:
When you own a company:
Your name is on every file.
Every LO decision becomes your liability.
You will work weekends.
You will answer calls on vacation.
You will sign documents at your kid’s game.
You will lose sleep over compliance, margins, payroll, and hiring.
That’s the deal.
You’re building something that belongs to you.
Not your branch.
Not your corporate office.
Not your bank.
YOU.
The real freedom comes from building something that lasts.
Not from working less—but from building smarter.
Let me say something that stings:
They think ownership means:
Running operations
Managing payroll
Handling compliance
Closing loans
Recruiting
Onboarding
Doing marketing
Supervising LOs
And still trying to hit personal production goals
That’s not a business.
That’s a breakdown waiting to happen.
The owners who scale—profitably and sustainably—think differently.
Outsource
Automate
Create systems
Hire specialists
Delegate
Build teams
Invest in experts
Stop trying to be a one-person show
And yes—it’s scary to admit you need help.
I had to hire a coach myself.
There were magical moments when everything clicked…
and many moments that absolutely sucked.
And those painful lessons are what led to the creation of Co/LAB Franchise and Broker Concierge—to help loan officers skip years of overwhelm and start with the systems most brokers spend forever trying to build.
Here’s the honest answer:
✔️ Yes—if you’re ready to lead.
✔️ Yes—if you’re ready to put in the work.
✔️ Yes—if you want control, legacy, and long-term wealth.
✔️ Yes—if you’re willing to learn business, not just loans.
But…
✘ No—if you just want bigger splits.
✘ No—if you’re not ready to be uncomfortable.
✘ No—if you hate operations or people management.
Not everyone should open a brokerage.
But every LO deserves the truth before deciding.
If this article opened your eyes, it might be time to take the next step.
You don’t have to guess.
You don’t have to struggle.
You don’t have to do this alone.
My team and I help loan officers:
Understand the requirements
Map the path from LO → Broker → Owner
Set up systems that take years to build
Avoid expensive rookie mistakes
Launch profitably and sustainably
Step into the CEO role confidently
If you’re serious about exploring ownership—or even just want clarity—
Book a free strategy call with us.
We’ll walk you through the exact roadmap from loan officer to successful mortgage broker owner.
Most new brokerages spend $10,000–$25,000 in their first year.
Costs vary by state and include licensing, insurance, systems, payroll, compliance, and marketing.
Not right away. Most owners still originate for 12–24 months. But as you grow, you'll need to transition into CEO responsibilities to scale long-term.
Typically 60–120 days, depending on your state. Filing everything correctly upfront speeds up the process significantly.
Yes—but usually not in the first year.
Long-term, owners can earn 2–5× more than LOs and build equity in their business.
Operations.
Compliance, payroll, hiring, systems, marketing—many LOs underestimate how much work happens behind the scenes.
If you want bigger splits, join a strong brokerage.
If you want control, equity, and legacy—open your own.
Absolutely. Many elite brokers outsource HR, compliance, onboarding, marketing, and more. It’s often the smartest move.
You’re ready if you:
Want control over your brand and money
Are willing to learn business
Aren’t afraid of leading people
Can handle discomfort
Have a long-term vision
We help with:
Licensing and setup
Compliance systems
Operational structure
Hiring & onboarding
Marketing and branding
Leadership development
Full plug-and-play business systems
Our goal is to make mortgage ownership simpler, faster, and more profitable for LOs becoming owners.
Starting a mortgage company is one of the most rewarding moves you can make—but only when you do it for the right reasons.
Ownership is not about a title, an office, or bragging rights.
Ownership is about control.
Ownership is about freedom.
Ownership is about legacy.
If you’re ready to build something that lasts—
something bigger than loans—
then yes, opening your own mortgage company is absolutely worth it.
And we’re here to guide you every step of the way.
Megan Marsh
CEO/ FOUNDER of Co/LAB Broker Concierge
Read Here: How to Start a Mortgage Brokerage While Working as a Loan Officer | Step-by-Step Guide
Dreaming of starting your own mortgage brokerage but worried about losing income as a loan officer? This blog shows you exactly how to build your brokerage while still closing loans — without the risk, overwhelm, or “big leap.”
Read Here: Realtor Partnerships for Loan Officers: How to Build Strong Referral Relationships
If you’re a loan officer looking for steadier referrals, better partnerships, and a pipeline that doesn’t depend on cold leads—this blog is a must-read.
You’ll learn how to attract agents without sounding like every other LO, how to communicate in a way Realtors love, how to stand out with real value, and how to nurture partnerships that can drive predictable monthly revenue.
These are the same strategies that helped Megan close 300+ loans a year—and they still work today.
Need help starting your mortgage business? Our Mortgage Broker Concierge Team is here to assist you!
If you’re curious about how we can help you simplify your operations beyond what our videos offer and want to know how you can make launching or running your brokerage stress-free, the link below explains everything. No fluff, no “exclusive training” gimmicks—just a straightforward way to see how we work with brokers to take backend tasks off their plates. Check it out here: https://colablendingfranchise.com/book-a-discovery-call
AS FEATURED IN:







Company
Resources
Learn more about who we are, what we do, and how we can help you by visiting our other company websites.
www.becomeamortgagebroker.info